A Rosh Hashana Gift —
A Year That Starts With 450 Horsepower

Rosh Hashana gifts suffer from a unique ailment: they get bought in bulk. A gift for employees, a basket for the family hosting dinner, something symbolic for a brother-in-law — and when you're buying in bulk, you buy safe: honey, wine, jam. The result is that the most common gift in Israel is also the most forgettable one: nobody has ever excitedly told their friends about the honey basket they received.

Try a small experiment: try to remember what you got last Rosh Hashana. Now try to remember the best experience you had this past year. The gap between those two answers — one blank, one vivid and detailed — is everything you need to know about the difference between a gift you can hold and a gift you experience.

But Rosh Hashana is actually the holiday with the biggest potential for a meaningful gift, because its message is already built in: a fresh start. A good Rosh Hashana gift is one that says, "This year, finally do the thing you keep putting off." And for most of the men we know, the thing they've been putting off for years is the same old dream: driving a real sports car, just once.

The structural advantage of a voucher gift on this holiday is obvious: the holiday eve is already packed — dinners, guests, travel — and nobody's actually free for an experience that same day. A voucher solves that elegantly: the emotional moment happens right at the table, and the experience itself gets a day of its own, with no competition from the kugel.

Here's how it works: on the holiday eve, you give an EXR Racing driving-experience voucher — a small envelope, a big surprise. After the holidays, once the calendar clears, he coordinates his own day on WhatsApp: he picks a car from the fleet — a Chevrolet Corvette C6 with a 450 hp V8, a Mitsubishi EVO X with a turbo, 4x4 and manual gearbox, or a beautifully balanced BMW M240 — picks a location, and sets a date.

The experience itself takes place at the Arad race track, a genuine race circuit with 14 corners, or on the winding roads of Nes Harim in the Judean Hills. Either way: a professional briefing, a certified instructor beside him for the entire drive, insurance, and video and photo coverage. Fall, by the way, is an excellent season for both — the worst of the heat is behind us, the light is soft, and the track is waiting.

One timing note worth flagging: dates during the holidays themselves need advance coordination with our team, so our recommendation is the exact opposite of pressure: give the voucher during the holiday, and let him choose his own perfect day afterward. The anticipation is part of the gift.

Looking for something more precisely matched to the person? Our gift guides break it down by age and role — a gift for Dad, a gift for your husband, or our general guide to gift ideas for a man who loves cars.

The good news: an EXR voucher needs no shipping, packaging, or stock. The whole process happens on WhatsApp — you send a message, work out the voucher together (completely open, or set to a specific car and location), and get a beautifully designed voucher that's ready to give. Even remembering just a few days before the holiday, you've got plenty of time.

• Step 1 — a WhatsApp message: who the gift is for and what he loves.
• Step 2 — our team gets back to you with a personal suggestion and builds the voucher.
• Step 3 — print it or send it digitally, and set it down beside the honey plate. The rest of the work gets done by the look on his face once he realizes what he got.

There's one more reason the voucher works so well on this particular holiday: Rosh Hashana lands right after summer — after the vacations, the expenses, and the workload — exactly when everyone needs something to look forward to. A voucher redeemed in the fall gives him a bright spot on the calendar for after the holidays, right as work picks back up and the days get shorter. A gift that's also something to look forward to is worth double.

In the end, a good holiday gift is measured by one question: will anyone remember it by next Rosh Hashana? A basket — no. The evening he opened an envelope and discovered he's driving a Corvette this year, and the morning it actually happened, with video to prove it — yes. That's the whole art of gift-giving, in a nutshell.

And Rosh Hashana is just the start of the holiday season — if you're planning ahead, our guide to a Hanukkah gift (the eight-day Festival of Lights) carries the same idea into winter. In the meantime, our gift voucherspage is open, WhatsApp is standing by, and here's to a happy new year, and a fast one (within the speed limit, of course — except on the track).